Data Privacy and Use Policy

Last Updated: 6-4-14

West Martin Longevity is dedicated to providing an informative and useful website through the domain name and/or other domain names designated by WestMartinLongevity from time to time and may provide other services through online, mobile, and other software and related systems and platforms (collectively, the “System”).  As a part of the operation of the System, WestMartinLongevity gathers certain information about users. This Data Privacy and Use Policy applies to the System and governs data collection and usage at, on and through the System.  Please read this Data Privacy and Use Policy carefully.  By accessing or otherwise using any part of the System, you signify your assent to this Data Privacy and Use Policy.  If you do not agree to this Data Privacy and Use Policy, you are not permitted to access or otherwise use the website or any other part of the System.

Data Collected

Two types of data are collected: (a) personal data, such as names, company names, postal addresses, e-mail addresses, telephone numbers, occupation, dates of birth, age, gender, financial information, service preferences, and comments that can be used to uniquely identify or contact a single person (“Personal Data”); and (b) non-personal aggregate or traffic data, such as your IP address, which web pages or portions of the System you are visiting, the order in which the areas are visited, unique device identifier, time zone, which hyperlinks or functions are being “clicked”, how many users are visiting or accessing the System, domain server, location-based or real-time geographic location information, type of computer or device, and type of web browser that typically does identify a specific individual (“Traffic Data” and together with Personal Data, the “Collected Data”).

Collection and Usage

Personal Data is gathered when users provide or authorize Personal Data to or through the System, for example, when registering with the System, requesting information, participating in an online survey, inputting content into the System, verifying user credentials, or utilizing any other LVT product or service through the System. Traffic Data is tracked and gathered when you and other users visit or access the System.  While gathering Traffic Data may not collect Personal Data, it may provide information on the geographical location from which users access the System.  Traffic Data generally does not identify individual users. Instead, the Traffic Data identifies System users as a whole, including demographic information, preferences in content and advertising, quality of service, and web and application traffic patterns.

WestMartinLongevity may, in WestMartinLongevity’s sole and absolute discretion, release and disclose the Collected Data to its affiliates or other affiliated or contracted persons or entities of whatsoever nature, including, without limitation, real estate brokers, strategic alliances and advertising affiliated persons and/or entities (the “Affiliates”) or to any law enforcement agency, court, or other governmental authority to: (a) fulfill a user’s lawful request, including, without limitation, requesting information about residential options; (b) conform to the edicts of the law or comply with legal process; (c) protect and defend WestMartinLongevity’s rights and property; or (d) to protect the personal safety of WestMartinLongevity’s users, WestMartinLongevity’s employees, or the public. Where appropriate, in WestMartinLongevity’s sole and absolute discretion, WestMartinLongevity may provide additional notice to you in the event of such release or disclosure.

For instance, WestMartinLongevity may use your Personal Data to: (1) send you information about WestMartinLongevity and its services, updates, important notices, special offers, and/or upcoming events; (2) send you information about the Affiliates’ products and services; (3) conduct surveys about your opinion of WestMartinLongevity or any Affiliate, its staff, performance, products and services or the System; (4) verify your qualifications for certain promotions, special offers, products and services; and (5) customize, improve, and/or tailor your experience on the System by displaying content that WestMartinLongevity thinks you might be interested in according to your preferences.

WestMartinLongevity may, in WestMartinLongevity’s sole and absolute discretion, release and disclose the Collected Data to any persons, associations, or other entities of whatsoever nature not affiliated with WestMartinLongevity (the “Non-Affiliates”) for thepurpose of facilitating your instructions, requests, reservations and/or registrations for products or services provided by WestMartinLongevity or the Non-Affiliates (including, without limitation, customer support, information technology support, credit card or other electronic payment processing and personal profile services) when the transfer of such Collected Data is necessary to provide you with such products or services.  By instructing, requesting, reserving and/or registering for such products or services from WestMartinLongevity or the Non-Affiliates on or through the System, you consent to the release of your Collected Data to the Non-Affiliates. WestMartinLongevity shall use reasonable efforts to provide the Non-Affiliates access only to the Personal Data necessary to assist in responding to your instructions, requests, reservations and/or registrations for such products or services and cause such Non-Affiliates to use your Personal Data for these limited purposes.

In the event that WestMartinLongevity directly or indirectly, sells, buys, merges, or otherwise reorganizes all or a controlling part of WestMartinLongevity’s assets and/or equity (or intends or is considering its options to do so), your Collected Data may be disclosed, released, transferred, sold or otherwise conveyed to prospective or actual buyers, sellers or persons and/or entities related to such actions by WestMartinLongevity. You consent to any and all such conveyances of the Collected Data.

Please note that links to third party websites (including social media websites) may be available through the System.  While WestMartinLongevity will only use and disclose the Collected Data as set forth herein, any information disclosed in these areas is or may be deemed public information and you must exercise caution and discretion when deciding to disclose personal and non-personal information.

Please keep in mind that if you directly disclose Personal Data or personally sensitive data through your home page, linked sites, or other public forums, this information may be collected and used by others.  WestMartinLongevity encourages all users to review the privacy statements of websites you choose to link to from the System so that you understand how those websites collect, use and share information about you and/or your electronic devices.  WestMartinLongevity is not responsible for the data collection, data usage, privacy statements or content on other websites or other solutions.

You consent to any and all such conveyances of the Collected Data regardless of your location and your consent includes any and all such conveyances outside of your location, including, without limitation, in the United States and in other countries and territories.

Cookies and Related Files

The System may place small files, called ‘cookies’ onto your computer or electronic device, as well as related files, such as web beacons, pixel tags, or other means. Cookies are data files that websites or other portions of a system may write onto computer or other electronic device for record keeping purposes when you visit them.

The cookie file then identifies you as a unique user. As a convenience feature, cookies simplify the process of recording personal information, so that, for example, users do not have to enter names, addresses or passwords repetitively. Cookies also allow users or WestMartinLongevity to customize some System features.

You can program your browser not to accept cookies, but if you do, you may be unable to access some parts of the System, and the System will not be able to customize features according to certain preferences.

While on the System, you may receive cookies from third party advertisers or promotional entities. These cookies are outside the control of WestMartinLongevity, are not subject to the Data Privacy and Use Policy, and WestMartinLongevity is not responsible for such third party cookies.

Measures to Safeguard Children

WestMartinLongevity encourages parents and guardians to spend time with their children online and to be fully familiar with the websites and other software visited by their children. At various places on the System, WestMartinLongevity may ask users whether they are 18 years of age or older or of proper legal age. WestMartinLongevity relies on users to be truthful in responding to these questions. WestMartinLongevity does not knowingly collect or maintain personal information from children under 13 years of age. If WestMartinLongevity learns that personal information of a child under 13 years of age has been collected, WestMartinLongevity will take steps to delete the information as soon as possible. If you are under 13 years of age, you are not allowed to use or access the System at any time or in any manner and any such use is unauthorized.

Except where required in accordance with law, law enforcement agency, court, or other governmental authority, WestMartinLongevity does not intentionally solicit Personal Data from children under 18 years of age. A parent or guardian whose child provided Personal Data to WestMartinLongevity without the parent’s or guardian’s consent should immediately notify WestMartinLongevity of such disclosure in writing to the contact provided below. WestMartinLongevity, upon receipt of such written notice, shall take reasonable measures to remove such disclosed information from WestMartinLongevity’s database and/or notify the appropriate authority.


WestMartinLongevity has implemented security measures to help protect the Personal Data.  For example: (a) WestMartinLongevity stores Personal Data on servers that are in one or more physical locations that are monitored and accessible by a limited authorized set of individuals and (b) certain Collected Data is obtained through a web form and may be transmitted using secure technology as may be determined by WestMartinLongevity from time to time. Although WestMartinLongevity has implemented such security measures to help protect the Personal Data, the Personal Data may still be accessed, altered, disclosed and/or otherwise used in an unauthorized manner and as such, WestMartinLongevity is not responsible if such unauthorized access, alteration, disclosure and/or other uses occur.

Changes to this Data Privacy and Use Policy

WestMartinLongevity will occasionally update this Data Privacy and Use Policy to reflect company and user feedback, or changes in applicable law. You are encouraged to periodically review this Data Privacy and Use Policy to be informed of how WestMartinLongevity utilizes or discloses user information.  Your continued use of the System constitutes your consent to any and all such changes.

Opt Out

In the event that WestMartinLongevity wishes to transfer or release your Personal Data to a third person in a manner not set forth in this Data Privacy and Use Policy (as may be updated from time to time in WestMartinLongevity’s sole and absolute discretion), WestMartinLongevity shall inform you prior to such transfer or release and provide you with the ability to opt out of such transfer or release of Personal Data.

Governing Law/Claims

This Data Privacy and Use Policy, the System, and any claim associated with, related to, or arising from the DataPrivacy and Use Policy and/or System are governed by the law of the State of New York within the United States.

Any claim associated with, relating to or arising from this Data Privacy and Use Policy or the System shall be brought in a federal or state court in the County of Nassau, State of New York within one year after the claim arises.  

You hereby affirm your consent to the sole and exclusive jurisdiction of the courts located in the County of Nassau, State of New York as the most convenient and appropriate forum for the resolution of disputes concerning this Data Privacy and Use Policy. The System is controlled, operated and administered entirely within the United States.  Use of the System from locations outside the United States where these practices are illegal or violate any law is prohibited.

Contact Information

Questions about this Data Privacy and Use Policy should be directed to